"Quando você mais precisar, a Amil vai estar lá por você" (When you most need it, Amil will be there for you), presents customers telling their stories with Amil. At the end of each testimonial, one of the professionals involved in their cases comes on the scene, promoting a meeting between patients and Amil's employees.





The protagonists
•João Carlos Martins, acclaimed classical pianist and conductor, who has performed with leading orchestras. Customer for over 29 years.
•Galvão is the most popular host of brazil football team matches and other important sport events. Customer for over 35 years.
Amil Campaign "Minha História"





Films displayed on TV and digital media.

Agency: BETC Havas
My role: Art Direction
Press: Clube da Criação