Quem disse, Berenice? is a Brazilian make-up and skincare brand known for boldness and attitude. To celebrate the national orgasm day (31/Jul), QDB joined with Pantynova and launched the skincare and makeup sets with the sponge vibrator.


new makeup trend - the 0rg4sm glow


1st. step to get your natural glow

It is proven by science that orgasm can benefit our wellness and health. Your face is relaxed, your cheeks turn pink, and the natural glow appears. You look like you slept well all night.

The orgasm could be the first step to get your natural glow in your routine skin. We present the campaign "o glow do 0rg4sm0"(the 0rg4sm glow). The character has to decide how to start her makeup before hanging out with her friend.


the 0rg4sm glow / 30" film









Collab: Quem disse, Berenice? + Pantynova


Pantynova, a Brazilian sexual wellness brand has created a powerful and discreet sponge vibrator to complete the skincare and makeup set. Results: More than +500 sets selling by the QDB e-commerce store.




Photographers • Self-portrait project


We invited 3 photographers to create post-orgasm self-portraits, and to tell us about the creative process and their relationship with pleasure and beauty. The objective was to make this topic more natural in our society and with the consumers.






Creators


It is still taboo in our society to talk about female pleasure. To open up this topic with our community, we invited creative squads to present the campaign and our products with pantynova collab.





Agency: w3haus
My role: Creative concept, head of art, art director
Recognition: Shortlisted • MMA Smarties Brazil 2023 (Marketing Impact, Brand Experience)

Press: Propmark

Video Production: Studio Horda
Directed by: Nicole Pelosi