Even with so much information these days, it still a taboo to talking about it. With that in mind, we created a campaign to demystify this issue among people, and above all, to created a support network, as there is no reason to be ashamed of periods.


#MenstruaçãoSemVergonha
esse ciclo já começou




#DropThePWord to end period shame


It's Bloody Natural #DropThePWord to end period shame


Shout out to my cycle #DropThePWord to end period shame



"Alô #MenstruaçãoSemVergonha" - Tips to get rid of your period cramps, PMS symptoms, and of course, treat your skin with The Body Shop products.





Agency: Bold
My role: Creative concept, art director