Summer campaign, or I must say, "VERÃOZÃO" (BIG SUMMER) of Ipanema Sandals. It was inspired by a very popular brazilian northeast rhythm called 'piseiro' also known as 'pisadinha' that became widely known early in 2019. Created from the concept "Você em máxima potência" (you at maximum power), we present the new collection in a summertime mood.


🌞🌴💃🏽🎹





Agency: Mutato
My role: Creative concept, art director
Press: Clube da Criação / AdNews / ABCCOM